Frames & Lenses in Greenville

Quality Eyewear for All Ages

When you visit us to find a new pair of frames, you can expect dedicated service from a passionate, motivated staff. Our team wants to help you find your new glasses, and we offer a wide selection of designer brands to choose from.

Frames are just the beginning—we also offer a variety of specialty lenses, coatings, and personalized optical services like repairs and adjustments to help you see clearly and comfortably. We have affordable pricing to fit most every budget.  We also accept many insurances that will decrease or eliminate cost of your new eyewear.

We aim to strike that balance of aesthetics and vision care. Visit us today to explore our optical boutique and find your next favorite pair of frames.

Our Brands

Banana Republic

Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.

BCBG

BCBGMAXAZRIA GROUP is taking the world by storm. With critically acclaimed collections, a loyal elite following and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry.

Betsey Johnson

Much like the namesake of this fashion-forward collection, Betsey Johnson eyewear is chock full of personality. Exuberant designs feature the colors, textures, and prints; Betsey became known for her entrance into fashion during the 1960s.

Callaway

One of the most recognizable names within one of the nation’s favorite sports, Callaway has branched out beyond golf to make products that support an active lifestyle. Their ophthalmic eyewear collection features designs for men and kids that offer function and fashion all in one.

Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

Ducks Unlimited

The Ducks Unlimited eyewear collection is inspired by the brand's commitment to conserving the wetlands habitat and breeding areas of North American waterfowl. Explore elegant glasses designed to stand up to outdoor adventures.

Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

Elle

ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman's life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.

Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

Isaac Mizrahi

Timeless cosmopolitan style for the confident woman that does it all. Whether you are looking for a splash of colour, some understated chic or a bold and beautiful pattern Isaac Mizrahi has the perfect pair of glasses for your personality. Navigate the world with confidence and poise as you put your best face forward with Isaac Mizrahi.

Izod

Available in four styles to suit anyone’s tastes, IZOD interchangeable eyewear is designed to let you express your unique style. Removable temples mix & match seamlessly with vintage-inspired metal trim frames. Whether you’re feeling bold or reserved – there’s a frame here that feels like it was made for you.

Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

LAMB

Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

Life is Good

Offering a line of sunglasses for both adults and kids as well as pre-made reading glasses, the styles of Life Is Good glasses are interesting enough to be enticing yet don’t go too far in pushing the envelope in any single direction. If you’re looking to protect your eyes from the sun’s damaging rays, their sunglass options are second to none.

Lily Pultizer

Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

Max Mara

Created by Achille Maramotti to accentuate his clothing line, these frames feature the same cornerstone of modern fashion that made him famous. Sophisticated designs and cues from ready-to-wear fashion accessories are encapsulated throughout each pair.

Missoni

A fashion label that is defined by quality and luxury is Missoni. The collection of Missoni eyeglasses showcase a multitude of classic colour tones paired with chic frame shapes that are made to illuminate your facial features. Graceful lines and structured temples add stunning fashion details that make each model impeccable. Missoni glasses are great for all ocassions.

OGI

For those seeking something new, Ogi Eyewear never disappoints. Founded on the principle that everyone is always looking for something new, Ogi Eyewear continuously releases new or expanded eyewear collections. Purposeful use of color, finely crafted and affordable.

Original Penguin

Proof that designer optical wear doesn’t need to be drab, boring, or even expensive, Original Penguin eyewear brings fresh designs to modern optical technologies.

Silhouette

Silhouette is the leading manufacturer of high-quality eyewear, with a strong focus on rimless design—a celebrated leader with a unique commitment to design and to manufacture sophisticated eyewear.

Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

Titan Flex

TITANflex frames (under the Tura eyewear umbrella) provide unprecedented performance eyewear for men. Superior memory metal technology combine with the best quality materials at an affordable price point. Every single pair of TITANflex eyeglass frames is super flexible at the bridge and temple points, and ultra light weight. Technology, style, and comfort, for the most discerning man.

Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

Varilux

Varilux is at the forefront of innovation, bringing you the science of tomorrow, today. It’s the only lens tested on our exclusive avatar model and real wearers prior to launch. With the sharper, seamless vision of Varilux, you may even forget they’re wearing glasses.

Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

XXL Eyewear

XXL crafts distinctive eyeglasses in hypoallergenic titanium and other superior-quality materials, in proportions that fit the man with larger features perfectly. They offer comfort and are in easy style

Your Home for All Things Eyewear

We want to make searching for new glasses a fun experience! With our variety of eyewear options and services like repairs and adjustments, we have you covered. 

Visit our optical boutique and explore your eyewear options today.